27 6 / 2012
Professional Networking: LinkedIn & Twitter (Yes), Instagram (Friends), Google+ (Anybody There?), Facebook (No, Friends Only)
Over the last few months, I’ve been trying out social media as a way to find my next gig. By far, I’ve seen the most success from LinkedIn and Twitter, followed by Instagram (limited use, but helpful), and probably the least useful has been Facebook and Google+ (but for different reasons; I’ll get to that later).
If you’re not on LinkedIn, you’re doing it wrong—period.
LinkedIn is the most underrated social network. LinkedIn was built on the idea of professional networking, personal branding, and finding your next job. If you’re not on LinkedIn and you’re looking for your next job… actually not even if you’re looking for your next job… if you’re not on LinkedIn, you’re doing it wrong—period. You could skip Facebook, Instagram, and Twitter, but you NEED a LinkedIn profile. Employers (new and current) love it and it’s fantastic personal branding. If you’re not on LinkedIn, you’re missing connecting with past, present, and future coworkers, the amazing LinkedIn today articles, job postings, and groups. I’ve learned so much from LinkedIn and using the service has netted me more job leads than all other social networks combined. If you’re not on LinkedIn, GO THERE RIGHT NOW.
Twitter can be an incredibly engaging, thoughtful, and interesting social network as long as you take the time to follow and engage the right users.
I love Twitter! And I like that I can have multiple accounts—this keeps my account security dead simple. I have a personal account (locked down to close friends only, similar to Facebook), professional account (public and connected to my LinkedIn/Google+ accounts), and a job seeking account (public, of course). I have connected with recruiters on Twitter and I’ve learned a lot along the way. I’ve found job leads and discovered some excellent tips and articles. Twitter can be an incredibly engaging, thoughtful, and interesting social network as long as you take the time to follow and engage the right users—what you get out of Twitter is ultimately up to you.
Nobody wants to start over without a few friends.
Instagram, like Twitter, can be an engaging social media platform when given the chance and I’ve now met a few San Franciscan Instagram users in real life and have begun real friendships. This will truly benefit me when I move to SF—nobody wants to start over without a few friends!
Facebook is for friends, not employers.
In my opinion, using Facebook to find your next job is a bad choice, unless you have friends or mutual friends that may be able to refer you or already work somewhere you’re applying. I truly believe that Facebook is for friends, not employers. If you’re going to try and use Facebook as a job hunting tool, utilize Facebook groups (and use them correctly). Put all professional contacts in one group and only post appropriate content to that group. Hide all other wall posts from your professional group and be mindful of photos you have posted. Consider turning on approvals for all external wall posts and tags. Don’t let your professional contacts see your location if you’re traveling for a job interview and don’t post about interviews. I think that Facebook is a great way to find mutual friends in other cities if you’re moving, but there is so much setup involved in configuring your security and maintaining it that looking for a job on Facebook seems wholly unproductive.
I just can’t take Google+ seriously.
When Google+ launched, I was so excited! Finally, there was a competitor to Facebook and it used Circles! I was giddy with the concept of creating several small networks for targeted posts! I even tagged all of my friends on Facebook with an invite link asking them to join, but nobody ended up really using the service. Other than a few +1’s here or there (Google’s version of “Like”), I’ve had hardly any interaction on my Google+ account. What I really always want from Google is the ability to automatically aggregate all of my social networks (hello, hachi!) into one interface and the ability to selectively cross-post updates. In its current form, I just can’t take Google+ seriously, so I’ve started using Twoogle+ to post from my professional Twitter account to my public Google+ feed. This gives me good coverage and allows anyone to follow me on their network of choice.
23 4 / 2012
Kareer.me is a web app for sharing custom, targeted résumés
I discovered Kareer.me on Twitter recently and I’m using it to share my résumé online (I’m also on LinkedIn, but that uses my real name). It’s the perfect tool to create custom résumés (shamless plug here). The UI is striking and it’s dead-simple to use! Whoever is running their Twitter account is pretty funny, too.
Some of my favorite features:
- Create multiple custom, targeted résumés
- Super fast and easy to update
- Optionally imports data from LinkedIn
- View counts for your résumés (I love this)
- Attach files and include your own pitch videos
20 4 / 2012
@SeekingSFJob: nom de plume
So why am I not using my real name? Well, as so many services push for using your real name, it’s increasingly difficult to find your next job using social media, which is exactly what I wanted to leverage to find my next job!
All of my social media accounts are represented by my real name. How on earth could I openly network with companies the way that I want to using my real name? I couldn’t!
There you have it, folks!